Datafeed Reference Guide

Are you unsure how to optimize your Shopping.com datafeed? 

Read below to better understad how to optimize your datafeed and what each attribute means.

CONDITION* The condition of the item. Noted as New, Used, or Refurbished.
CURRENT PRICE*
The current selling price of the item.
IMAGE URL* A link to a valid image of the product. Preferred resolution is 600x600 ; and the minimum requirement is 150 pixels on any one side
PRODUCT DESCRIPTION* A brief desciprtion of the product and inclusion of as many keywaords as possible that are related to the item.
PRODUCT NAME* The name of your product, best formatted as: [manufacturer] [product type] [model] [adjective]
PRODUCT URL* URL on your website containing the product detail and buy button for the applicable product.
STOCK AVAILABILITY* This field should be denoted with a Y for items in stock, or an N for those items not in stock or Pre-Order or Back-Order
UNIQUE MERCHANT SKU* The internal value you assign to each of your products for your use
AGE RANGE* Highly recommended for toys, apparel, jewelry and sporting goods in # - # (years or months) ie: 3-6 months, 2-4 years, 5 years and up, adult, youth
BRAND / MANUFACTURER
Name or brand or manufacturer of the product. This should not be your store name unless you are the manufactuer.
BULLET POINTS Short facts about the item.
BUNDLE Indicate if this product is a bundle of several products/accessories. Enter a Y or Yes , or an N or No.
CATEGORY
Please provide a breadcrumb describing your classification of the respective product ie: Electronics > Digital Cameras
CATEGORY ID Populated with the Shopping.com category ID that best fits the types of products you sell, provided for each product. To find this, please download the full specification below
COLOR The color(s) of the product, seperated by a comma.  For multi colored items separate the colors with a slash (/). For watches, please provide the face color.
COUPON CODE A single coupon code for the item if applicable.
GENDER The gender for whom the product is intended.
ISBN International Standard Book Number. This is a required field for books
MATERIAL Indicate the materials from which the product is made of, use a comma to separate for more than one
MPN  Manufacturer Part Number This is a required field for movies & music
ORIGINAL PRICE The MSRP or pre-discount price of the item.
PRODUCT TYPE Product types are one-word or multi-word nouns used commonly by consumers to refer to these items, e.g. jacket, flat-panel television, mp3 player, pen drive, water bottle
SHIPPING RATE Cost applied to the item for ground shipping. For free shipping, you will enter 0.
SIZE Provide all available sizes seperated by a comma. Relevant for clothing, shoes, MP3 & Digital Media Players, Apple MAC Laptops, PC Laptops & Notebooks, Flat Panel (Plasma & LCD)
STOCK DESCRIPTION This field should be used for promtional text like free shipping on orders over $100 etc...
UPC Universal Product Code. usually 12 numbers that are found on the barcode. This is a required field for movies, books & music (Media) items.

* = required field for all categories.

To view a complete list of categories click here
To view and download a CSV datafeed sample click here
To download full specification click here

 

Common Reasons For Rejection

  • Missing Required Fields: Products will be rejected if one of the required fields is missing, (Current Price, Name, Product URL, Image URL, Condition, Unique Merchant SKU).
  • Duplicate Products: Duplicate products are products that have the same merchant SKU as another product in the feed.
  • Zero Price: Products with a price of 0 will be rejected in most categories, exceptions include (New Cars, Used Cars, Cellular Phones).
  • Used / Referbished Items: Used/Refurbished/Like New products will be rejected.
  • Misprice: Products with an abnormally high price will be rejected, for example, $29,000,000.
  • Invalid file name: The file should not contain ".com". The dot should be replaced with a space or an underscore "_"

 

MP3 & Digital Media Players, Apple's MAC Laptops, PC Laptops & Notebooks, Clothing, Flat Panel (Plasma & LCD) TVs