Merchant Support Knowledge Base
The knowledge base is organized into different categories; please select a category to view the solution title. Solutions will appear within the same pane as their titles.
- Billing and Payment (24)
- Product Feed / Listings (57)
- Login/Password (2)
- Click Fraud (4)
- Category Mapping (6)
- User Guides and Forms (11)
- The ROI Tracker (29)
- Surveys, Becoming a Trusted Store (32)
- Store Information (15)
- Adding a Store Phone Number (3)
- Reviews (4)
- Bidding (10)
- Account Activation / Termination (12)
- Policies and Agreements (9)
- Shopping.com Search Results (6)
- Storefront/Datafeed Providers (11)
- Adding a Store Logo (11)
ROI Tracker
One sheet and complete user guide on the Shopping.com ROI Tracker:
ROI Tracker User Guide.pdf
ROI Tracker.pdf
Below is a promotional information, written overview, installation guide, and Q&A section.
The ROI Tracker is a free tool to track your sales from the Shopping.com Network. Return on investment (ROI) data is a
key measure of campaign performance. This critical information helps you evaluate the effectiveness of your
Shopping.com campaign.
Practically every major merchant on Shopping.com uses the ROI Tracker. Here’s why:
- It’s free
- Tracks your leads, sales, and conversion rates
- Monitors the number of lead referrals converting to sales and the
associated revenue and profitability, on a per-transaction and
aggregate basis
- Enables you to target, measure, and optimize your merchant
marketing spend on our service, so you can increase your sales and
maximize your profit
- Provides critical data to help you instantly adjust each of your
products and Cost-Per-Click (CPC) based on your sales performance
Shopping.com offers 2 implementation options of the ROI Tracker to meet your business needs.
Simple Integration:
The simple integration of the ROI Tracker displays general information on how well Shopping.com traffic is converting
to sales on your site. This integration is simple, easy, and only takes a few minutes to implement.
To implement the simple version of the ROI Tracker:
1. Login to the Merchant Account Center.
2. Navigate to the CPC Program tab > Add-Ons.
3. Locate the “ROI Tracker” icon and click on “Get Started”.
4. Click on “Get Started Now” on the following page.
5. Click the “Select Code” code button below “Simple Integration".
This automatically copies the JavaScript code to your notepad.
6. Insert the code into the header of your site’s post-checkout
page between the following HTML tags <body> </body>.
7. You are done! Your next sale will be recorded and your ROI
data will display in the “Traffic and Sales” report in the Merchant
Account Center.
Yahoo! Store Implementation
Yahoo! Store merchants can implement the simple version of the ROI Tracker according to the following instructions:
1. Follow the simple integration instructions as stated in section 2.1.
2. Login to your Yahoo! Store Manager.
3. Within the “Order Setting” menu, click the “Order Form” link.
4. Scroll down to the order confirmation section of the page and insert the Shopping.com ROI Tracker code into the message box. If you have other code in this box, such as the Shopping.com Survey code, you should insert the ROI code below the survey code.
5. Click “Submit” and your ROI Tracker will be installed. Your next
sale will be recorded and your ROI data will display in the “Traffic
and Sales” report in the Merchant Account Center.
Full Integration
The full version of the ROI Tracker displays the extensive power of the ROI Tracking tool as it displays complete
return on investment information in dollars and precisely details which of your sales were driven from Shopping.com
traffic. This data is reported to you with your own internal order number for confirmation against your records, for single
or multiple products.
Note: The full version of the ROI Tracker is not currently available for Yahoo! Store merchants.
To implement the full version of the ROI Tracker:
1. Login to the Merchant Account Center.
2. Navigate to the CPC Program tab > Add-Ons.
3. Locate the “ROI Tracker” icon and click on “Get Started”.
4. Click on “Get Started Now” on the following page.
5. Click the “Select Code” button below the full integration
instructions section, as shown below. This automatically copies the
JavaScript code to your notepad.
6. Insert the code into the header of your site’s post-checkout
page between the following HTML tags <body> </body>.
To benefit from the full capabilities of the ROI Tracker, you will
need to provide additional information in the code you inserted on your
post-checkout page. This helps us calculate your ROI in dollars and
associate a specific sale to a particular click.
Please provide the information for the following variables in the
JavaScript code. A short description and an example of each variable
are listed below.
Variable: orderid
Description: Your unique order identifier.
Example: This is important as it prevents over counting conversion when a user reloads or backs into the checkout page.
Variable: orderamt
Description: The order amount (do not include dollar sign). This is
the R in ROI. Without this information, only conversion rates are
tracked
Example: var orderamt = '318.33'
Variable: categoryid
Description: Your category ID is used to track ROI by product category, using your own product category code.
Example: var categoryid = '109'
Variable: categoryname
Description: Your category name can be used in absence of category id or to make reports more readable
(Eg: Electronics, Digital Cameras, Fragrances)
Example: var categoryname = 'elec-mp3players'
Variable: productid
Description: Your product ID can be used to track ROI by product using your own product code.
Example: var productid = '102983'
Variable: productname
Description: Your product name can be used in absence of product id or to make reports more readable.
(Eg: Canon PowerShot G2, Apple iPod 20g)
Example: var productname = 'Apple iPod 20g'
Tracking Multiple Products per Order
The full integration version of the ROI Tracker allows you to capture information for multiple products. To track multiple
products, include the individual product names and the corresponding ID’s, separated by a "," (comma).
The following example displays the information to track 2 products:
var categoryid = "124,156"
var categoryname = "Cameras"
var productid = "RUB872X, 5139LIB"
var productname = "Blue Camera Case, Camera Battery"
FREQUENTLY ASKED QUESTIONS
HOW OFTEN IS THE ROI TRACKER DATA UPDATED IN THE TRAFFIC AND SALES REPORT?
The sale data generated from a Shopping.com lead will display in the Traffic and Sales report within 24 hours of the sale.
WHY AM I MISSING ROI DATA ON MY TRAFFIC AND SALES REPORT?
The data that appears to be missing in your Traffic and Sales
report may not have been processed yet. If the ROI data is not
displayed after 24 hours from the sale date, there is a possibility the
ROI tracker code was improperly installed. Please contact our merchant
support team by submitting a case via the help tab of the Merchant
Account Center to
investigate the issue.
WHERE SHOULD I INSTALL THE ROI JAVASCRIPT?
The code should be inserted on the post-checkout page of your website.
WHY ARE SOME SALES DATA DISPLAYED IN THE TRAFFIC AND SALES REPORT WHILE OTHERS ARE MISSING?
Subsequent orders by the same Shopping.com user within a 5 minute period are categorized as fraud and therefore will not display in the Traffic & Sales report.
WILL THE ROI TRACKER SLOW DOWN THE PAGE LOADING?
The ROI Tracker should not affect the speed of page loading. The
browser may stay in the 'loading' state longer, but the page should
display as normal.
WHY DON'T I SEE THE SALE AMOUNT?
If you prefer to have detailed reporting such as the sale amount,
you need to modify the basic ROI code. For sale amount, you need to
include the variable information for the data point “orderamt”.
